How to Promote Your Facebook Page for Free
Register for free, then log in and you will be taken to your account details page. Click on "Add New Classified Ad" 2. Choose the category Facebook Pages, then a new box will appear and you will want to make sure you place your Facebook Page in the same category as you have it at Facebook. Sep 24, · How to Promote Your Page on Facebook. 1. Invite Friends, Peers, and Colleagues to Like Your Page & Share. First up, before you do anything else, tap into your existing network. You 2. Post Engaging, Original Content to Your Facebook Page. 3. Interact with Other Pages & Facebook Users. 4. Create.
Facebook is an effective way to get the word out about your business. But, like the tree that falls in the empty forest, having a Facebook business page is only as good as the number of people who see it.
So, how do you get more people to see your page? We know it can be difficult to get your Facebook page noticedto get page likes, and to increase the organic reach of your Facebook posts. Inviting friends and family to like your page is advantageous because it sets you up with a digital footprint on Facebook, and it provides you with a valuable test audience.
Focus on building a quality audience what is a 9 letter word. The natural activity that fills up your page from that quality audience will then serve to promote your page.
Another way to promote your Facebook page is to offer something consumers would want in the form of an offer or Facebook contest or giveaway.
This encourages Facebook fans and followers to invite their friends to join in on the fun! Social media pages are for being social. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content. This vet shares helpful information for pet owners, including this post warning cat owners about the dangers of heatstroke during the summer. The higher the quality of your content, the more likely it is to get noticed and shared.
When your followers share your content on Facebook, your business page is getting promoted for free. Did you know that you can actually promote your Facebook business page by promoting your products and services? Plus, they get added exposure from fans and followers tagging their friends in the comments of outfits they like.
Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback as a way to engage other customers or open a dialogue. Tag customers in their feedback to increase the visibility of the Facebook post. Customer reviews are very important for small businesses.
Learn how to ask customers for reviews here. Get your customers to post about your business on Facebook and tag your location so that they are promoting your page to their networks. This restaurant shared a post from a user on Instagram, tagged them, and promoted a current special.
This helps promote their Facebook business page to the original poster and includes an extra incentive for this wider network to visit them.
Another way to promote your Facebook business page is to extend your network. Link other businesses or influencers to your posts for cross-promotional marketing. This restaurant tagged another local eatery in a post about delivering food to healthcare workers:. You should also follow local news media and people with a large influence — people who have lots of followers.
Try to use the same conversation-starting tactics to gain access to their audience. Learn more about influencer marketing here. If a person comments on your post, thank them and follow up with a question related to the comment. Another way of engaging with individuals is to tag people in pictures or Facebook updates. Follow these seven tips to get your Facebook page in front of more potential customers for your business.
For more Facebook marketing tips, download our free guide below:. Kristen is the Senior Managing Editor at WordStream where she helps businesses make sense of online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and finds life to be exponentially more delightful on a bicycle. Other posts by Kristen McCormick. Every great partnership starts with that first email, phone call, or meeting. So what are you waiting for? Simplified local marketing is just a hop, skip and a click away.
Crowdsource ideas and suggestions for your business — ask people what they want to know and see. Generate word of mouth marketing through your networks — ask people to share and invite others to like your page.
Host an event and create the event on Facebook that your fans would want to share and bring friends to how to be a heart breaker get the word out about a new product, a cooking demonstration, or a tasting event — these can be virtual right now to accommodate social distancing. Relevant content to share on Facebook includes: Timely tips and tricks: Decorating ideas or pictures for upcoming holidays, seasonal industry information.
News and events: Provide information about upcoming industry events or business events. Interviews: Interview a customer or an important person in your niche and post a video. Behind the scenes: Show behind the scenes video or pictures of your business or events. Share Promotional Updates to Your Facebook Business Page Did you know that you can actually promote your Facebook business page by promoting your products and services? Here are some ways to engage in this Facebook page promotion strategy: Share updates how to promote your facebook fan page for free your most popular products.
Post about extended or adjusted store hours. Let customers know when a product is back in stock. Share Customer Feedback Customers are the lifeblood of your business, so share their thoughts with others.
This restaurant tagged another local eatery in a post about delivering food to healthcare workers: You should also follow local news media and people with a large influence — people who have lots of followers.
Write about employees to give a behind the scenes: Ask employees to tag themselves in your picture and encourage them to share the post. Use the Facebook Polls feature: Encourage users to answer a question in your poll — it can be silly or serious — as long as it promotes engagement!
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How to Promote Your Page on Facebook
If you've spent a lot of time preparing your Facebook Page but aren't getting the traffic you had hoped for, don't call it quits just yet. You can do numerous things, even for free, to promote your Facebook Page. Yes, there are also plenty of paid options for promoting your Page, including using Facebook Ads and promoting posts through Boost Post. However, don't overlook all the freely available promotion tools you have available right now. Include a link to your Page in your email signature, add a Page plug-in to your website, and share a link to your Page on your Facebook Timeline.
These actions—and others—boost your Page views and don't cost you anything. Be sure to like the Page yourself. This is so simple, yet many people forget to do it. Liking a Facebook Page is the easiest way to promote your Page for free because your Facebook friends can see that one of their friends you knows about the Page and likes something about it, and they'll be more apt to do it themselves.
Also, don't forget to send a message to your colleagues and friends and invite them to like the Page. You can do this in Facebook Messenger , email , or with any of your other favorite messaging apps. Go to the Page and click the Share button. A pop-up window shows the Page cover photo and profile picture. You can add a brief message if you like, but choosing where to share it is the most important part of this self-promotion technique. You can share the Page on your own Timeline by choosing the Share on Your Timeline option at the top of that pop-up window, but there are also options for sharing on a friend's Timeline, sharing in a private message, and more.
When promoting your Facebook Page on your Timeline, you can also choose who sees it: the public, all your Facebook friends, or some friends only.
Pay close attention to what you choose here because while sharing with the public will garner the best results, your Page will also be exposed to people you don't know—which may or may not be your intent. If the Facebook Page is for your business, send an email blast to your employees encouraging them to like the Page and share it with friends and family.
Let them know that promoting the Page will help get the name out there and show people what your business has to offer. Another super easy way to promote your business Facebook Page is to include its link in your email signature. If you're not sure how to do that, just write a little something at the bottom of the message or type your name and business name, and paste the link. You'll be surprised how many people click through to your Facebook Page from an email link.
Business cards are another way to have your business promote your Facebook Page. Put the link somewhere on the card or build a QR code for the card that links directly to your Facebook Page.
Something else you can do to promote your Facebook Page through your business is to search Facebook for businesses similar to yours in your local area. Look for people who list it as an interest and reach out to them to like the page. One of the coolest ways to promote your Facebook Page is with the Page Plugin. Use it to embed a simple feed of your Facebook Page content to your website.
In addition to showing the Page's cover photo, you can opt to expand the presentation in several ways. If you have a blog, you can increase visibility for your Facebook Page by embedding a Page post in your blog post. You can copy that HTML content to your blog post so that visitors can see it and click to go directly to the Page.
Making your Page interactive and graphically appealing are two of the most important ways to get likes on your Facebook Page. Some other easy ways to get more Facebook interaction, and thus promote your Page, is to make a new event, start a live video , publish job posts, or create offers and discounts.
Give your Page some flare and change your cover photo to something eye-catching. Everyone loves a contest. Everyone loves sales. Keep your viewers coming back to your Page by offering exclusive information or specials just for them. Whether you structure a contest and announce winners, sponsor a private shopping evening for locals or share discounts, you'll keep your Page viewers engaged and coming back for more.
Comments on your Page are golden opportunities to be informed about your product or service, address a negative remark in a positive way, or otherwise build a relationship with people who are interested in what your business does.
Reply promptly and answer any questions to show interest and involvement with your Page visitors. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance.
Develop and improve products. List of Partners vendors. Elise Moreau. Freelance Contributor. Elise Moreau is a writer that has covered social media, texting, messaging, and streaming for Lifewire. Her work has appeared on Techvibes, SlashGear, Lifehack and others.
Facebook Twitter. Updated on February 14, Tweet Share Email. In This Article. Like Your Own Page. Share a Link to the Page on Your Timeline. Use Your Business to Promote the Page. Add a Page Plugin to Your Website. Embed Posts on Your Blog.
Go Interactive. Add Some Personality. Offer Promotions and Contests. Interact With Your Visitors. Was this page helpful? Thanks for letting us know! Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Tell us why! More from Lifewire. How to Create a Facebook Business Page. How to Attract More Instagram Followers. How to Clean up Your Facebook Profile. The 10 Best Website Widgets for Blogs in Your Privacy Rights. To change or withdraw your consent choices for Lifewire.
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