How to Price Consistently for Art Sales Success
Mar 12, · The majority of emerging artists will usually sell an oil painting within the $$1, range. An artist who can sell an oil painting for $30, would be considered by most people to be very successful. Then there’s the top of the art world where some artists can Author: Clara Lieu. Feb 22, · If your materials cost $ and your pieces take about 20 hours to complete, you can pay yourself about $25 per hour to arrive at the target price ($ for materials, 20 x $25 for your labor. If you see that similar pieces in your market sell for about $, you may have to lower hourly rate a wooustoday.com: Format Team.
Consistent pricing is key for successful art sales. But, how do you put a price on your efforts and artwork? How do you decide on a logical approach? The best solution for many artists is to select a pricing formula that works well for your art form and is a good fit for the stage of your career.
A formula can simplify your life, plus makes it easier to explain your prices to potential buyers. Artist Daily contributor and professional artist, Lori Woodward multiplies the size of her painting - in square inches - by an appropriate dollar amount. To get the square inches of a painting, multiply the width of the work by the length. Next, multiply this number how to grow sempervivum from seed a dollar amount that makes sense for your reputation and credentials.
Then round to the nearest hundred. Finally, double the cost of your materials and add it to the square inch dollar amount. Emerging artists should consider pricing their art at more affordable rates, while established artists can charge higher rates. Make sure to not outprice your yow, though.
With larger paintings, Lori uses a smaller dollar multiplier. Your price should reflect the money and time you put into creating it. This formula ensures you are being paid for each hour you work and are covering the cost of your materials.
It is an especially good formula for artists who are just starting out. When deciding on an hourly rate, look to see what comparable artists are charging for their art.
If you use this formula and your price is much higher than theirs, consider lowering your hourly rate. Melissa Dinwiddie, an artist and author of the blog Living A Creative Liferecommends linear inch pricing if you have paintings of many different sizes.
Square inch pricing can be confusing with a range of sizes. That can be hard to explain to a potential buyer and could put them off. Linear inch pricing is a how to update magellan roadmate 3030-lm simpler to paintinh. Pricing your work consistently comes with a wealth of benefits. It allows you to build credibility and establish an excellent reputation among buyers and collectors.
Update: Listen to the art business experts, not me :)
May 19, · First, multiply the painting’s width by its length to arrive at the total size, in square inches. Then multiply that number by a set dollar amount. I currently use $6 per square inch for oil on linen paintings. A 16”-x” painting: = square inches. Mar 18, · A Mathematical Approach: Price Calculated by Area With this method, you decide on a price per square inch (or centimeter), then multiply the area of a painting by this figure. You'll probably want to round up to a number that makes sense. You can price by the square inch or by the lineal inch. You still total the width and the height, then multiply them by something, but there is a big difference in the end. Square inch pricing multiplies height and width, then multiplies the total against a set rate. h ? w ? r = price.
Marian aka Azure11 has been working as a professional artist since and has sold over paintings in that time. Whenever an amateur artist starts trying to sell their paintings, they often ask the question of how much they should charge for a painting or piece of original art. Although there is no specific answer to this question, there are some guidelines that you can follow to decide on your prices as you start and continue to sell your artwork.
The price that you decide to charge needs to reflect how much you value your work as well as the kind of price that you think might be acceptable in the particular market you are selling. So you need to think about what to charge for your paintings, and you are wondering where to start. Have a think about some of these factors to start with:. Firstly, are you selling your art to actually make some money or are you selling it because you just want someone to buy it, which gives validation that the work you are doing is something that people like?
This is quite an important question that you may not have thought about. What I mean by this is, do you want the recognition and affirmation of someone buying your painting and is this what you crave? The fact that someone is willing to pay money for a work of art that you have created may mean more to you than actually getting the money for it that it has cost you to make or indeed, making a profit from it. This is sometimes all that people want, and so this leads to a completely different pricing structure.
Or perhaps you have been painting for a while, and you have a lot of artwork crowding your home, and in this case, you need to shift some of this work so that you can make space for more creative ideas that you have. In this case, maybe you will not set a high price on your artwork so that you can sell it quickly to make space. So the third type of artist, and the one that I am really addressing in this article, is an artist who wants to start selling their work on a regular basis and price it according to what it should be worth to an actual buyer.
Van Gogh's paintings may now sell for millions, but he only sold one in his lifetime. Vincent van Gogh [Public domain], via Wikimedia Commons.
So, to give you a few ideas on setting your prices, here are some basic points and things that you need to take into account:. Check out prices of other similar work at art fairs and exhibitions. If you are unsure about pricing, then go along to some art exhibitions and fairs to get a feel for how much other people are selling their paintings for.
If you are just starting out, go to local art club exhibitions and see if your work sits alongside those pieces and how much they are charging. But again, you need to consider that many people who are members of local art groups are not necessarily doing it to make money. If you are starting out as a professional, then go to bigger exhibitions.
There are many held in large towns and cities throughout the year so perhaps the year before you may be ready to exhibit, go and see what is on offer, how it is presented and what prices artists are charging. Deciding on prices for your artwork is a very difficult and personal decision. Some people say start high, and you can always bring the price down. However, if you price work too high you may not sell it, it is so difficult to judge.
From experience, there are a few things that I can say for certain, no matter how you price your work:. If you are selling consistently to the point that you can't keep up with demand then obviously you need to increase your prices.
If you are not selling then that may be due to a number of things—are you marketing your art to the right people and in the right locations? You may need to get objective feedback from somewhere to find out why your art is not selling. Price is really only one factor in selling art so don't think that it is the be all and end all. Obviously, if you want to make a living, you need to charge a decent price, but you also need to make sure you have what people want to buy.
Question: If someone is commissioning a painting from me and making special requests, should I raise the price? Thanks Thelma, I think that is a great idea for you to sell your husband's paintings.
I think as artists we can sometimes be almost a bit embarrassed to ask for what the painting is really worth so having someone else do it works well! This is a great hub and useful as well. It is always difficult to give price to the paintings my artist husband painted especially when they are friends. There are many things to consider. So, I thought that I should not sell out cheap if I want my painter to have a recognize name in the art world.
Thanks for sharing. Shared in fb. Anything to do with art fascinates me. You have some good ideas here, and of course the art market fluctuates with the economy. Very good hub. An emerging artist should keep prices reasonable. You can always raise your prices as your career progresses, but it's hard to reduce the value of original work. You should also aim for a more objective method of pricing than simply basing a value on how many hours were spent in the production, or which work you like best.
The factor was set according to the experience of the artist, their exhibition history, formal education, awards or special recognition, etc. An emerging artist might have a factor of 10, while an established, mature artist would have a factor of Using this method, prices are consistent with the size of the work. When the artist becomes more recognized, or more in demand, the factor is raised.
This is a great article, I've always had trouble deciding whether or not the prices for my pieces were reasonable or if they were outrageously overpriced. Thanks for posting this, it's always great when artists decide to help their fellow art community. I think the rule of duplication and originality is a sticky one.
Think about etchings ,lithographs,screen prints and so on. As for pricing look at how many millions Warhol's prints auction for Hi Julie, yes I think you are right, there is no comparison between decorative painting and the masters, hope I didn't imply there was. What I was trying to say about photographs was that I can't think of how you can have an 'original' photograph in the same way that you can have an original painting - in that only one person can own that original painting and anything else will be a copy, whereas many people could own the same photograph as it can be printed as many times as you want it to be.
I'm not saying it takes any more or less skill just different skills to take a photo or create a painting but the distribution of each leads more to the possibility of higher prices being achieved by paintings when you factor in this originality.
U certainly believe good 'decorative painting ' is an art itself but can never be compared to the work of the masters. It is a new art form made to suit modern interiors.
Have to disagree about the way you classify photographs just because there is an ability to reproduce them. Thanks for your comments Julie, all opinions are welcome and equally valid. And yes, there are some hugely talented photographers that have the insight, knowledge and skills to get better photographs than anyone could get just with a bit of training.
So maybe the great painters never considered matching their paintings with sofas but then in those days the commissions were more for portraits than anything to match the furnishings ok so that is probably a bit of a generalisation and a large number of great painters took commissions for portraits to pay the bills and maybe that is what we all have to do at the end of the day, pay the bills.
I'm not in any way comparing myself to a great painter but I do believe that 'decorative painting' is still art at the end of the day, it's just that in order to make a living as an artist you have to strike a balance between commercial and personal work. Totally disagree that a painting is worth mote than a photograph. Just look at some well know photographers and their work merits the high prices it commands.
Warhol ,Martin Parr,Sally Mann and so on. What painters feel ,in my opinion is that painting are more 'Unique' than photographs and therefore automatically worth more. With all good 'ART', it is the concept and idea behind it that most people are paying for. Study some great photographers and do the same. You'd soon be a millionaire if it is as easy as you say! Thanks for your comments Spiker, I totally agree with you.
I certainly feel that a painting is worth more than a print of a photograph - unless of course you are guaranteed that photo will only be printed once unlikely and it is something special. I think sometimes the buyer does not realise that they are buying the creativity of that piece, not just the paint and canvas. For sure if you want to make your name as an artist, if you have the skill and you have built up a following then you should be able to charge high prices for your work.
The only thing I object to is people going straight in with high prices when they have no reputation. I think this should build in time, but each to their own really.
However an "Original" painting is a piece of you and not everyone can simply paint the same thing or aswell. Should you perhaps paint something you feel is for lack of better words a masterpiece why would you charge that of a plumber? Surely a plummer offers a service but its a service anyone can do almost and therfore is in no way relivent to the wages one might receive from creating something original and amazing.
But then again there are some artist who are whilling to discover their worth as an artist by not selling paintings based on an hourly wage or materials plus time and creativity but instead make a leap as an artist.
I guess what I,m trying to say is if your sure your ready to make your stand as an artist, don't sell yourself short. Another thing to note is cheap paintings sell fast and the artist rarely can break this cycle once started. If you place you paintings for high prices and they don't sell perhaps its not the price , but the price for the skill.
If you find you cant sell your paintings for more than materials plus min wage for time and space than perhaps you should just go be a plumber. Hi Christine, thanks for your comments. Yes, it is such a dilemma and even after 4 years of selling I constantly reappraise my prices depending on many factors! And yes, if someone has already chosen to buy 2 of your paintings then that is great but even harder I think if you have to agree a price subsequently - good luck! Hi--your piece was v.
I m new to selling and am unsure what to charge-- the customer has chosen two of my paintings so obviously wants to buy them but i am scared I might frighten him off if I ask too much, but on the other hand he might not attach value to them if I ask for too little What a dilemma! Crafts For Kids. Book Repair. Craft Organization. Cross Stitch. Color Facts. Artist Corner. Selling Paintings Whenever an amateur artist starts trying to sell their paintings, they often ask the question of how much they should charge for a painting or piece of original art.